COLUMBUS, Ohio -- Borden here is featuring Mighty Morphin Power Rangers audio titles and trading cards on 10 million Borden singles cheese packs, from now until April.
, with an offer to purchase the Mighty Morphin Power Rangers audio title "Day of the Dumpster." "Borden Cheese is consumed by children of all ages, and with the association of Power Rangers, we project additional sales," said Richard Ballard, vice president and general manager of Borden Refrigerated Products.
The audio title is available at a discounted rate by mail with proof-of-purchase. The cheese packs include a continuity offer for the six available trading cards. The audio offer title is available on tear pads.
Promotional support includes product displays with themed signs, custom header cards and tear pads.
TW Kids is a division of Time Warner AudioBooks, a joint venture of The Atlantic Group and Time Warner Trade Publishing.
