CAMPAIGN SET ON PACKAGED-SALAD SAFETY

ANAHEIM, Calif. -- The nation's leading packaged-salad manufacturers are accelerating an educational campaign to counter a tide of negative publicity concerning food safety. Executives from Fresh Express Farms and Dole Fresh Vegetables, both in Salinas, Calif., last week said at a press conference here that their companies and other industry representatives are stepping up communications with consumers,

ANAHEIM, Calif. -- The nation's leading packaged-salad manufacturers are accelerating an educational campaign to counter a tide of negative publicity concerning food safety. Executives from Fresh Express Farms and Dole Fresh Vegetables, both in Salinas, Calif., last week said at a press conference here that their companies and other industry representatives are stepping up communications with consumers, retailers and the media. The effort follows an increase of television news reports about

Register to view the full article

TAGS: Center Store