NEW YORK -- Capital Cities/ABC here has announced a joint venture with America Online, Vienna, Va., to develop an interactive fashion and lifestyle channel.
ications, such as Women's Wear Daily and W.
The joint venture was announced by Ted Leonsis, president of America Online Services Co.; Bruce Maggin, executive vice president of Capital Cities/ABC Multimedia Group, and Patrick McCarthy, executive vice president of editorial for Fairchild Publications. America Online and Capital Cities/ABC will each hold a 50% interest in the venture. The channel, still to be named, is scheduled to debut on America Online early in 1996. It will tap Capital Cities/ABC's vast resources of information and relationships with personalities in the fashion industry through Fairchild Publications. It will enable users to buy on-line and eventually to link to companion sites on the World Wide Web.