CRESSKILL, N.J. -- Several retailers across the country are having success with uniquely packaged foods from Silver Palate, a specialty-food company here.
Dierbergs Markets, Chesterfield, Mo., brought in Silver Palate items because "their name was recognized as an upscale, gourmet product," said Andy Pauk, buyer.
The vendor offers retailers display racks, but Pauk said Dierbergs prefers to merchandise specialty items on black Metro shelving in its more upscale stores.
"We have sections within the aisle where we have a 4-foot black rack that has all our upscale items on it," Pauk added.
Another option some retailers choose is to integrate Silver Palate products in-line with mainstream products.
Les Gyerman, buyer at Warrensville Heights, Ohio-based Heinen's, said he relies on the red packaging to grab shoppers' attention. "It's different from the others, and it stands out," he said.
Silver Palate salad dressings and salsas move at Heinen's partly due to promotional support. Gyerman said the vendor frequently promotes its items.
"They run every time we have a promotion at a buy-one, get-one-free, or in our [in-store circulars]," he added.
Among the retailers shelving Silver Palate products are A&P, Montvale, N.J.; Buttrey Food & Drug Stores Co., Great Falls, Mont.; D'Agostino Supermarkets, Larchmont, N.Y.; Gooding's Supermarkets, Apopka, Fla.; Grand Union Co., Wayne, N.J.; Harris Teeter, Charlotte, N.C.; King Kullen Grocery Co., Westbury, N.Y.; Kroger Co., Cincinnati; Lucky Stores, Dublin, Calif.; Ralphs Grocery Co., Compton, Calif.; Randalls Food Markets, Houston; Rice Food Markets, Houston; Schnuck Markets, St. Louis; ShopRite Supermarkets, Elizabeth, N.J.; Vons Cos., Arcadia, Calif; Waldbaum's, Central Islip, N.Y.; and several independents.