CATEGORY MANAGEMENT RELOADED

Classic category management, a business process developed in the 1990s and embraced by the food retail industry, is now being reinvented with a new focus.While retailers found category management to be an important tool in achieving optimal shelf management, they also encountered downsides to the process.For one thing, classic category management is a labor-intensive enterprise that involves between

Classic category management, a business process developed in the 1990s and embraced by the food retail industry, is now being reinvented with a new focus.

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