CHEAP THRILLS

Dollar stores and some limited assortment stores are successfully capturing a certain amount of packaged goods business from supermarkets by using a combination of low prices and a "treasure hunt" approach of in-and-out merchandise to keep customers intrigued.According to a new study conducted by The Gallup Organization for the Private Label Manufacturers Association, New York, consumers are shifting

Dollar stores and some limited assortment stores are successfully capturing a certain amount of packaged goods business from supermarkets by using a combination of low prices and a "treasure hunt" approach of in-and-out merchandise to keep customers intrigued.

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