COUPON COMBAT

Though still in their infancy in the supermarket industry, coupons delivered via the Internet have the potential to turn this traditional mass-marketing medium into a much more targeted one -- without raising a retailer's costs. In addition, retailers using electronically delivered coupons told SN they provide a vehicle to cost-effectively reach consumers outside their current customer base.Internet

Though still in their infancy in the supermarket industry, coupons delivered via the Internet have the potential to turn this traditional mass-marketing medium into a much more targeted one -- without raising a retailer's costs. In addition, retailers using electronically delivered coupons told SN they provide a vehicle to cost-effectively reach consumers outside their current customer base.

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