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D'AGOSTINO LINKS MOMS, CEREAL

LARCHMONT, N.Y. -- D'Agostino Supermarkets here used a Mother's Day promotion to boost its private-label cereal sales.The cover of the chain's in-store circular pictured a cereal breakfast complete with juice, toast and fresh fruit. The ad began with "Love Your Mother! She's the best Mom you've ever had in your whole life -- the least you can do is give her breakfast in bed. A simple bowl of President's

LARCHMONT, N.Y. -- D'Agostino Supermarkets here used a Mother's Day promotion to boost its private-label cereal sales.

The cover of the chain's in-store circular pictured a cereal breakfast complete with juice, toast and fresh fruit. The ad began with "Love Your Mother! She's the best Mom you've ever had in your whole life -- the least you can do is give her breakfast in bed. A simple bowl of President's Choice cereal with fresh fruit, juice and toast will start her day off with a smile."

An 18-ounce box of President's Choice Xtra Raisin Bran was featured at $2.69, and text touted President's Choice Frosted Flakes cereal.

"Kids and adults love the crisp, sweet taste from the number one private label, President's Choice," it read. Officials at D'Agostino declined comment.

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