DEFINE, DEVELOP, IMPLEMENT

Leading-edge practitioners today already are taking a multipronged approach to creating product assortments that better meet the needs of customers and enhance overall category performance.But even strong proponents of Efficient Consumer Response, which identifies efficient assortment as a key industry objective, note that more work needs to be done to reap the full benefits of category management.The

Leading-edge practitioners today already are taking a multipronged approach to creating product assortments that better meet the needs of customers and enhance overall category performance.

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