DIERBERGS MARKETS HOPES SALES ZOOM WITH VIDEO REFOCUS

CHESTERFIELD, Mo. -- In a major remodeling, Dierbergs Markets has downsized its largest video-rental department, but improved its location and merchandising, said Jamie Molitor, director of video operations.The old department was in an odd-shaped 4,250-square-foot space connected to, but separate from, the main store on Olive Boulevard in Creve Coeur, Mo., SN found when it visited there last year.

CHESTERFIELD, Mo. -- In a major remodeling, Dierbergs Markets has downsized its largest video-rental department, but improved its location and merchandising, said Jamie Molitor, director of video operations.

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