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EXECUTIVE CHANGES

Floral VP Named at Farm Freshh here has named Helen Rae Gragnano vice president of floral merchandising, a new position.She is responsible for managing all aspects of the company's floral operations, as well as enhancing profitability.She reports to Dave Wesloh, vice president of general merchandise.Gragnano joined the company in 1978 as a floral department manager. She was most recently director

Floral VP Named at Farm Fresh

h here has named Helen Rae Gragnano vice president of floral merchandising, a new position.

She is responsible for managing all aspects of the company's floral operations, as well as enhancing profitability.

She reports to Dave Wesloh, vice president of general merchandise.

Gragnano joined the company in 1978 as a floral department manager. She was most recently director of floral merchandising.

Ro-Jack's Appoints Supervisor

MANSFIELD, Mass. -- Ro-Jack's Food Stores here has named Richard Perlmuter produce supervisor, a position that had been vacant for some time.

Perlmuter reports to Jack Hagopian, chief executive officer.

Before joining Ro-Jack's, Perlmuter was produce department head manager at Purity Supreme, North Billerica, Mass. He had been with Purity Supreme for 23 years.

Sunkist Taps District Managers

SHERMAN OAKS, Calif. -- Sunkist here has named Bob Welter manager of its district sales office in Boston. Welter succeeds Dave Gotts, who retired after 42 years with the company.

Welter has worked for Sunkist since 1975, most recently as manager of the Des Moines, Iowa, district sales office.

John Smejkal has been named Welter's successor in Des Moines. Smejkal has worked for Sunkist since 1992, most recently as assistant district sales manager in the Des Moines office.

Sunkist is a citrus marketing cooperative.