Hernandez to Direct Ethnic Marketingre said it has named Rafael Hernandez director of ethnic retail. In this position, he will be responsible for the development and rollout of the company's Hispanic-oriented banner, Wholesale Food Outlet, currently a three-store operation. Previously, Hernandez was director of marketing, Fiesta Mart, Houston, a 40-store Hispanic-oriented chain.Nash Finch also said

Hernandez to Direct Ethnic Marketing

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TAGS: Walmart