EXPO COMIDA LATINA

NEW YORK -- Manufacturers who want to sell their ethnic wares to mainstream consumers need to have a distinctive product and be prepared to educate retailers about its potential outside the ethnic aisle, said two speakers at Expo Comida Latina, the Hispanic Food & Beverage Show, here last week."The whole idea of mainstreaming stems from the hope that you can be beyond just being in the international

NEW YORK -- Manufacturers who want to sell their ethnic wares to mainstream consumers need to have a distinctive product and be prepared to educate retailers about its potential outside the ethnic aisle, said two speakers at Expo Comida Latina, the Hispanic Food & Beverage Show, here last week.

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