Feedback Prompts Action at No Frills

LAS VEGAS To be more responsive to customer needs, No Frills Supermarkets, Omaha, Neb., is using a computer-assisted research program to solicit shopper opinions and implement store-level changes, the company said here during a presentation at the National Grocers Association's annual convention. This program ensures that No Frills is driven by real feedback from real customers that demand action,

LAS VEGAS — To be more responsive to customer needs, No Frills Supermarkets, Omaha, Neb., is using a computer-assisted research program to solicit shopper opinions and implement store-level changes, the company said here during a presentation at the National Grocers Association's annual convention.

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