FIGHT URGED VS. 3RD-PARTYELECTRONIC COMPETITION

LOS ANGELES -- As retailers aggressively launch web sites to enhance their competitive position in today's changing market environment, they may be challenging the wrong rivals. Retailers need to shift their energies to combat their true on-line competition -- electronic home-shopping networks -- which strive to gain Internet-savvy customers."Your competitors are the electronic home-shopping services,

LOS ANGELES -- As retailers aggressively launch web sites to enhance their competitive position in today's changing market environment, they may be challenging the wrong rivals. Retailers need to shift their energies to combat their true on-line competition -- electronic home-shopping networks -- which strive to gain Internet-savvy customers.

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