NEW YORK -- A "Fine Food From Israel" campaign, developed with the guidance of Zohar Peri, Israel's economic minister to North America, will appear in 15 to 20 supermarket chains and kosher independents in the United States this fall. Thirty-five manufacturers are committed to it and funding it, according to Izzet Ozdigan, president of Osem USA, Englewood Cliffs, N.J., one of the participating manufacturers.
Albertsons, Ralphs, Price Chopper, A&P, ShopRite, Kings Super Markets, Dominick's, Jewel-Osco and Acme are some of the chains likely to be participating, he told SN. The Economic Mission of Israel will provide stores with a marketing program, including a logo and shelf-talkers, to promote Israeli foods to the general public, said Eli Schlossberg, a Baltimore-based regional sales manager with Gourmet Award Foods, Albany, N.Y.
The program is just launching now, with in-store displays expected to be up by mid-October, according to Schlossberg.
In the dry grocery area, foods will include olives, pickles, chocolate spreads, candy, bubble gum, coffee, wafers, cookies, fruit juices, nonalcoholic beer, soups, dips, sesame pretzels, snack foods, matzoh crackers, herbal teas, and wine.
Also, jarred peppers and eggplant, croutons and some frozen vegetarian dinners will be included, Schlossberg said. All the imports are kosher, he said.