FORECAST: REIGN CONTINUES

Surf's up in the bottled water aisle.Concerns about the poor quality of municipal water supplies and a desire by consumers to drink more all-natural, better-for-you beverages has caused sales of all types of bottled water to remain strong. But it's the development of single-serve polyethylene terephthalate bottles that has caused a virtual tidal wave of activity in the category, retailers report."Water

Surf's up in the bottled water aisle.

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