FREQUENT FLIER PLAN HELPS WESTWARD HO SALES CLIMB HIGH

BRENTWOOD, Calif. -- Westward Ho Markets here is seeing its grocery sales take off after adding a program that awards frequent flier miles based on the amount of products purchased.The program, coordinated by Visionary Concepts, a Pittsburgh-based marketing firm, awards one American Airlines "AAdvantage" frequent flier mile to shoppers with AAdvantage accounts for every dollar spent at Westward Ho.

BRENTWOOD, Calif. -- Westward Ho Markets here is seeing its grocery sales take off after adding a program that awards frequent flier miles based on the amount of products purchased.

Register to view the full article