FUTURE RETAILING MUST ENTERTAIN

UNIVERSAL CITY, Calif. -- The growth of the Internet is forcing retailers to add entertainment to their customers' shopping experience, said media analyst and consultant Michael J. Wolf, senior partner, Media & Entertainment Practice, Booz-Allen & Hamilton, New York, speaking at the EPM Entertainment Marketing Conference here last month."Shopping is going to be much, much more about something to do

UNIVERSAL CITY, Calif. -- The growth of the Internet is forcing retailers to add entertainment to their customers' shopping experience, said media analyst and consultant Michael J. Wolf, senior partner, Media & Entertainment Practice, Booz-Allen & Hamilton, New York, speaking at the EPM Entertainment Marketing Conference here last month.

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