GOOD GRADES EQUAL VIDEO RENTALS AT HARPS

SPRINGDALE, Ark. -- Harps Food Stores promoted video rentals with a program rewarding kids for good grades. The "Kid Vid Cash" promotion was part of a "Kids Week" circular run by Harps in early June. It offered children in kindergarten through sixth grade 25-cent coupons good toward video rentals. "The response rate from the kids is way up there," said Randy Weddington, video specialist at Harps.The

SPRINGDALE, Ark. -- Harps Food Stores promoted video rentals with a program rewarding kids for good grades. The "Kid Vid Cash" promotion was part of a "Kids Week" circular run by Harps in early June. It offered children in kindergarten through sixth grade 25-cent coupons good toward video rentals. "The response rate from the kids is way up there," said Randy Weddington, video specialist at Harps.

Register to view the full article