GUIDE HOPES TO SIMPLIFY SINGLE-COPY SALES PROCESS AT RETAIL

ATLANTA -- Retailers voiced enthusiasm that they could eventually break out of an antiquated system of doing business with the publishing industry when presented with a best practice retail guide designed to streamline single-copy magazine distribution through the point of purchase.Richard Alleger, chairman of the Magazine Retail Advisory Council, an alliance of retailers, wholesalers, distributors

ATLANTA -- Retailers voiced enthusiasm that they could eventually break out of an antiquated system of doing business with the publishing industry when presented with a best practice retail guide designed to streamline single-copy magazine distribution through the point of purchase.

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