SPRINGDALE, Ark. -- Harp's Food Stores here will expand its video sell-through program to 10 stores it acquired last June.
"Video sell-through will be going in within the next two months," said Carl Johnson, video specialist. "They have converted all the stores, they've got the new signage in and now they are going to start resetting stores. When they reset the stores, we will start adding sell-through video." The 10 stores, called Price Cutter, formerly were owned by Wal-Mart and operated under the name Food 4 Less. They are all in Arkansas.
Harp's sell-through presentation involves shippers and a permanent rack, said Johnson. The first big titles for those stores will be the October direct-to-sell-through releases of "Cinderella," "Casper" and "The Santa Clause," he noted. The balance of the selection will include product left over from shippers, some secondary new titles and some older products, along with previously viewed tapes.
"We have found that there is a demand for sell-through, so we are going to present it," said Johnson. "We want to offer the customer as much as possible. We can't add rental departments because, in most of these stores, there is no space for them," he said. "We are going to look at some of the locations for possibly putting in rental departments, but they want to get the stores completely reset first and see where we are."