IDDBA MEALS STUDY SAYS TARGET GROUP AND CATER TO IT

MADISON, Wis. -- Targeting a particular group of customers and giving them what they want are prime ingredients for profitability in the fresh-meals arena, but few supermarkets are doing what's required.That's one basic conclusion of a study commissioned by the International Dairy-Deli-Bakery Association here.The research -- conducted by Technomic Inc., Chicago, and McMillan/Doolittle, Chicago --

MADISON, Wis. -- Targeting a particular group of customers and giving them what they want are prime ingredients for profitability in the fresh-meals arena, but few supermarkets are doing what's required.

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