THE INCREDIBLE SHRINKING MARGIN

With the proliferation of direct-to-sell-through event titles, many retailers don't have the space to put in higher margin, but lower-profile titles. Retailers have to carry the hits. And because of widespread advertising, they can't price them significantly higher than the mass merchants. As a result, margins on sell-through have dropped precipitously.Participants in SN's video roundtable talked

With the proliferation of direct-to-sell-through event titles, many retailers don't have the space to put in higher margin, but lower-profile titles. Retailers have to carry the hits. And because of widespread advertising, they can't price them significantly higher than the mass merchants. As a result, margins on sell-through have dropped precipitously.

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TAGS: Walmart