LIKE IT OR NOT, ECR FUTURE PREDICTED

SAN ANTONIO -- Putting Efficient Consumer Response into practice is liable to give supermarket operators withdrawal pains as they give up forward buying, said Ron Lunde, a former retailer and now senior vice president of trade relations at Leo Burnett, Chicago."You must be willing to eliminate forward-buying practices, which drive inventory through the system," said Lunde, whose career includes 25

SAN ANTONIO -- Putting Efficient Consumer Response into practice is liable to give supermarket operators withdrawal pains as they give up forward buying, said Ron Lunde, a former retailer and now senior vice president of trade relations at Leo Burnett, Chicago.

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