JEWEL PROMOTES ITS BRANDS WITH FREE VIDEO RENTALS

CHICAGO -- Care for a free video rental with your pizza and pop?Jewel Food Stores here made this offer to customers in a recent promotion. It included the store brands of pizza and President's Choice, a controlled brand from Loblaw International Merchants, Toronto. "We capitalized on the strength of the brand identities of President's Choice, our Chef's Kitchen frozen pizza and Blockbuster Video,"

CHICAGO -- Care for a free video rental with your pizza and pop?

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