KELLOGG SENDS TIGER ON NUTRITION TOUR

BATTLE CREEK, Mich. -- As consumer packaged goods companies continue to connect their brands to health and wellness, Kellogg Co. here teamed with Parenting magazine for a traveling Tiger Power Triathlon.The triathlon visited zoos in Baltimore, Chicago, San Francisco, Los Angeles and Fort Worth, Texas, to demonstrate the role Kellogg's new Tiger Power cereal can play in a healthy diet."We created the

BATTLE CREEK, Mich. -- As consumer packaged goods companies continue to connect their brands to health and wellness, Kellogg Co. here teamed with Parenting magazine for a traveling Tiger Power Triathlon.

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