PINE BLUFF, Ark. -- The Mad Butcher here celebrated its 46th anniversary by slashing prices on many Center Store products down to 46 cents.
The majority of the items were Flavorite private label. Quart jars of salad dressing, chunk light tuna, single rolls of paper towels, two boxes of pudding mix, aluminum foil, saltine crackers, pancake syrup, gallon jugs of bottled water, marshmallows, canned stewed tomatoes, canned spaghetti rings, two one-pound bags of rice, imitation vanilla and dried blackeye peas were among items featured for 46 cents.
The promotion, which ran in October, resulted in a 7.1% increase in sales over the same period in the prior year, said Roger Burks, senior vice president.
"We had huge displays of the private label and just blew it out of the stores," he told SN.
"We try to do something different each year, and this is the first time I tried to do something with the pricing like this. It was very successful. It was easy to do with the private label because we got together with Supervalu and they worked us up some special prices for this event," Burks said.
Burks said the hot prices introduced many Mad Butcher shoppers to its private label for the first time.
In addition to receiving a big play in the circulars, the event was backed with radio spots, banners across the front of the store and other in-store decorations.
The Mad Butcher also held a sweepstakes where shoppers had a chance to win prizes and $46 gift certificates.