MANAGING A CATEGORY'S ATTRACTIVE UPSIDE PROFIT POTENTIAL

Suppose there were a product category that had the potential to produce twice the profit per square foot as many others in a supermarket and that still had a big consumer upside. Would you go for it?According to one expert quoted in a news article on Page 46 of this week's SN, there is such a category and it is florals. There can be little doubt that at many supermarkets, florals get short shrift

Suppose there were a product category that had the potential to produce twice the profit per square foot as many others in a supermarket and that still had a big consumer upside. Would you go for it?

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