MASTERS OF THE HOUSE

Private-label "master brokers" certainly get a rise out of people. They prefer to avoid the spotlight, but nonetheless continue to attract both strident criticism and enthusiastic praise for their influence on the private-label grocery business.The two biggest firms, Daymon Associates, Stamford, Conn., and Marketing Management Inc., Fort Worth, Texas, declined to comment for this story. But interviews

Private-label "master brokers" certainly get a rise out of people. They prefer to avoid the spotlight, but nonetheless continue to attract both strident criticism and enthusiastic praise for their influence on the private-label grocery business.

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