MEDICAL MARKETING

From Sugar Free Kool-Aid to Balance Energy Bars, Kraft Foods currently has about 25 brands that are diabetic-friendly. The question is, do diabetics know about them?Kraft has an aggressive plan to make sure they do."Consumer education is a big part of our overall strategy to show that you don't have to sacrifice good food to eat healthy," Robert Simpson, Kraft's customer marketing services manager

From Sugar Free Kool-Aid to Balance Energy Bars, Kraft Foods currently has about 25 brands that are diabetic-friendly. The question is, do diabetics know about them?

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