MIXED REPORT CARD FOR SALES AGENTS

WASHINGTON - Packaged goods makers are likely to increase their reliance on outside sales agents and brokers, though they are mixed on whether outside agents are better equipped than their in-house sales staff to handle certain tasks, a new study showed.The Grocery Manufacturers Association study was expected to be released at the GMA's annual Executive Conference at the Greenbrier, White Sulphur

WASHINGTON - Packaged goods makers are likely to increase their reliance on outside sales agents and brokers, though they are mixed on whether outside agents are better equipped than their in-house sales staff to handle certain tasks, a new study showed.

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