Retailers have answered the call to environmental waste challenges with innovative paper product offerings. According to the 2008 Household Paper Products report from Mintel, Chicago, these new products include:
- Whole Foods Market's 365 brand 100% Recycled Facial Tissue, which is promoted as soft and absorbent.
- Whole Foods' 365 brand Paper Towels, made with 100% recycled paper. The product has been whitened without using chlorine bleach.
- Giant Eagle's Nature's Basket Paper Towels, made of 100% recycled content.
- Shaw's Soft Choice Ultra Double Toilet Rolls. They are said to be safe for use with all septic, sewer and low-flush water-saving toilet systems.