NATURAL'S DOMAIN

WESTBURY, N.Y. -- King Kullen Grocery Co. here stays ahead of the curve when it comes to natural and organic choices.The chain continues to introduce and expand alternative grocery sections in many of its stores. Of five units that SN visited on Long Island, N.Y., selections are merchandised in anywhere from 40 feet to a full aisle. Three of the five sections are signed with a blue and orange "Natural

WESTBURY, N.Y. -- King Kullen Grocery Co. here stays ahead of the curve when it comes to natural and organic choices.

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