NCA ALL CANDY EXPO

CHICAGO (FNS) -- Although candy buyers and manufacturers already do a good job of seasonal merchandising during the four big candy holidays -- Halloween, Christmas, Easter and Valentine's Day -- there are things that can be done throughout the year, according to two marketing experts."Take a broader definition of what a season is," urged John L. Stanton, professor of food marketing at St. Joseph's

CHICAGO (FNS) -- Although candy buyers and manufacturers already do a good job of seasonal merchandising during the four big candy holidays -- Halloween, Christmas, Easter and Valentine's Day -- there are things that can be done throughout the year, according to two marketing experts.

Register to view the full article