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NEWS ROUNDUP

TV Guide Adds Circulation Managerhas been appointed vice president, circulation administration of TV Guide Magazine Group based here. McColough fills a newly created position and reports to John O'Reilly, executive vice president, circulation and president of Murdoch Magazine Distribution. In his new post McColough will oversee finance and operations, database marketing, strategic planning and new

TV Guide Adds Circulation Manager

has been appointed vice president, circulation administration of TV Guide Magazine Group based here. McColough fills a newly created position and reports to John O'Reilly, executive vice president, circulation and president of Murdoch Magazine Distribution. In his new post McColough will oversee finance and operations, database marketing, strategic planning and new business development and circulation and competitive analysis. He was previously vice president and general manager, print, at AdAuction.com.

American Greetings Acquires Book Publisher

CLEVELAND, Ohio -- American Greetings here has acquired New York-based children's book publisher McClanahan Book Co. in a move that will broaden the products in its Learning Horizons educational products subsidiary. "Combining our line with McClanahan products such as sticker books, novelty books and 'Know-It-Alls' science books, will add depth to our program and cross-selling opportunities for our retailers," said Kurt Schoen, Learning Horizons general manager. Learning Horizons markets supplemental education products from flash cards and workbooks to place mats and other learning tools.