NEWS ROUNDUP

Nestle Changes Product Namele USA, based here, will change its 50-year-old brand name, Nestle Quik, to Nestle NesQuik. All of Nestle's product lines, which are marketed to more than 100 countries, will bear the new moniker, as well as the associated packaging. The roll-out is slated to begin in May. In a related development, Nestle has entered into a partnership with Minneapolis-based General Mills,

Nestle Changes Product Name

Register to view the full article