Beck's Offers "Tee" Time
olf is the sport German brewer Beck's here picked to showcase its brand, running a $10 million giveaway to the person who manages to sink a putt at a nationally televised event in Nevada next month.
This is the third year that Beck's North America has offered the big cash prize, which so far no one has won. Beck's North America kicked off its round of regional putt-offs during the spring golf tournament season.
The first round was held in New York at Tavern on the Green in Central Park, where five sweepstakes finalists gave it a try on June 1, but no one made the putt. Five more gave it a go on June 5 in Washington, a heavily covered media event, according to the public relations agency, Earle Palmer Brown here. Chicago, Miami and Los Angeles were the other sites for putt-offs.
The five regional putt-offs lead to the big one in Lake Tahoe, July 6 to 8. The person coming closest to the pin in each of the five regional putt-offs wins a trip to Tahoe. People could enter through the brand's Web site, through purchase or by filling out a coaster entry form in the local bar.
Sutter Home, Better Burgers
ST. HELENA, Calif. -- Sutter Home Winery kicked off its Build a Better Burger Recipe Contest for the 12th year last month.
Consumers submit recipes for out-of-the-ordinary burgers made from any ingredients that can be formed into a patty and put on a bun or other bread product. Winners receive a trip to the Napa Valley region in September to compete at the Build a Better Burger Cook-Off.
The winner of the cook-off contest will receive a $20,000 grand prize awarded by the panel of Napa Valley celebrity chefs who are judging the event. Attendees of the competition will vote to award a supplementary $5,000 People's Choice Award.
The promotion is supported by Build a Burger displays in supermarkets and groceries as well as an online presence at www.sutterhome.com.
New Energy Drink
NEW YORK -- Hype, a new French energy drink, was launched in the United States this spring.
The carbonated, berry fruit-flavored beverage was launched in Europe four years ago. Hype contains ginseng, guarana, caffeine, taurine and 10 vitamins.
Currently, Hype is available in 12 states, including New York, Florida, Texas, California and Nevada.
Fla. Governor Signs Packaging Bill
ROCKVILLE, Md. -- The National Association of Beverage Importers here announced that Florida Gov. Jeb Bush signed a measure into law allowing Floridians to purchase beer in any size container of 32 ounces or less beginning Oct. 1, 2001.
The law repeals a 1965 provision of Florida law that previously only allowed beer to be sold in containers of 8, 12, 16 or 32 ounces.
Under the old law some types of specialty beers were previously unavailable in Florida.
Sam Adams Named Beer of the Year
BOSTON -- Sam Adams Boston Ale, a Boston Beer Co. brand, was named the 2001 Beer of the Year at the Helsinski Beer Festival in May.
In addition, the Boston Beer Co. took home gold and silver awards from Helsinki, 16 awards at the New Zealand International Beer Awards, and four gold and three silver from the World Beer Championships in Chicago.
Bikes and Brew in the Northwest
FERNDALE, Wash. -- Henry Weinhard's and Kona Mountain Bikes are teaming up this summer for the Henry Weinhard's Northwest Adventure Sweepstakes.
The consumer-based promotion gives contestants the opportunity to win an adventure trip from Rogue River Rafting, Grand Canyon North Rim, Sun Valley Singletrack and Lake Tahoe Mountain Biking, as well as 300 Special Edition Kona Blast mountain bikes courtesy of Henry's and Kona.
The sweepstakes takes place in the Northwest and will also award branded water bottles, baseball caps and cycling shoulder bags.
Pepsi With a Twist
PURCHASE, N.Y. -- Pepsi has introduced a new product called "Pepsi Twist," Pepsi with a twist of lemon.
Regular and diet versions of the new beverage are being rolled out in select markets in the United States this summer, supported by television, radio and point-of-purchase ads. The product was tested as a summertime-only proposition in Texas and Minnesota.
Heineken Partners with MP3.com
NEW YORK -- HeinekenUSA and MP3.com have announced a joint national concert tour focused on the talents of emerging bands that runs from June 16 through Aug. 18.
The concert is the core feature of a major partnership the two companies have established that centers around alternative music.
The tour targets Heineken's key demographic group of consumers aged 21 to 34. MP3.com will provide Heineken with several online and offline consumer-driven devices, such as banners on the site, Heineken-branded music devices, and a multimedia CD of music from the tour. Heineken will support the tour with a radio and print advertising campaign and on-premise promotional activities.
DANNON Expands Line
PASADENA, Calif. -- Dannon Natural Spring Water has expanded its line to include a one-gallon jug size.
The one-gallon bottle is packaged in a clear polyethylene terephthalate jug with a handle.
The new size was launched in the Northeastern and Central United States with shipping to retailers early this month.
MGD: Bermuda Triangle Blind Date
MILWAUKEE -- Miller Genuine Draft's Blind Date promotion will take its winners to the Bermuda Triangle in October of this year.
Beginning in July consumers of legal drinking age can enter a nationwide sweepstakes to see "one of the biggest bands in rock music" play somewhere in the legendary Bermuda Triangle. The band will also remain a mystery until the concert begins.
This is the fifth year MGD has offered its blind date promo, but the first time winners will be sent into the Bermuda Triangle.
Consumers win by "Peeling to Reveal" a Blind Date code on the neck label of specially marked bottles of Miller Genuine Draft and Genuine Draft Light and entering the code online at MDG.com.
The sweepstakes is supported by some local promotions and on- and off-premise branded materials and displays.