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NEWS WATCH: ORGANIC CAMPAIGN DEEMED A SUCCESS ... TOPS MARKETS ADDRESSES KIDS' OBESITY

ORGANIC CAMPAIGN DEEMED A SUCCESSey results compiled by the Natural Marketing Institute, Harleysville, Pa., indicated that this year's Go Organic! for Earth Day campaign significantly raised consumer awareness of organic products. More than 2,560 supermarket locations representing such chains as Kroger, Publix Super Markets, H.E. Butt Grocery, Giant Eagle, Cub Foods and Food Lion, plus small natural-food

ORGANIC CAMPAIGN DEEMED A SUCCESS

ey results compiled by the Natural Marketing Institute, Harleysville, Pa., indicated that this year's Go Organic! for Earth Day campaign significantly raised consumer awareness of organic products. More than 2,560 supermarket locations representing such chains as Kroger, Publix Super Markets, H.E. Butt Grocery, Giant Eagle, Cub Foods and Food Lion, plus small natural-food and independent grocers took part in the promotion. Sales of organic items in participating stores spiked as much as 25% in April vs. the same period a year earlier. The promotion featured educational coupon books, point-of-sale materials, endcaps, circular advertising, sampling programs, demos and a national public relations campaign. MusicMatters here coordinated the campaign, which also was sponsored by the Organic Trade Association and Earth Day Network.

TOPS MARKETS ADDRESSES KIDS' OBESITY

WILLIAMSVILLE, N.Y. -- To help kids make better food choices, Ahold USA's Tops Markets offered six free "Healthy Kids, Healthy Weight" seminars at stores in northeastern Ohio. During 30-minute presentations, nutrition specialists from Rainbow Babies & Children's Hospital discussed obesity and taught parents how to pick healthful choices for kids. Other topics included the food pyramid, exercise, nutritious snacks and food portions. Seminars were scheduled over two days. Participants received two free tickets to the 14th Annual Tops KidsFest and a chance to win a $40 Tops gift card.