Target stores, Minneapolis, has opened its 15th SuperTarget -- a 178,000-square-foot store in Stone Mountain, Ga., that features a more delineated food department than previous units. The food section is set apart from the nonfood portion of the store by a new banner -- Archer Farms, "which gives the food side a more defined identity than it had before," Wayne Hood, a securities analyst with Prudential Securities, Atlanta, told SN. "Previously the line between food and nonfood was more blurred, but at this store the transition is more clearly delineated, which I think makes it easier for the shopper to know where he is and where he's going." Target officials declined to comment on the store.
