THE NEXT GENERATION

HOLLAND, Mich. -- Supermarket executives and consultants are flocking to this small town west of Grand Rapids this summer -- and it's not for the weather.They're here to figure out whether the fresh-meal department introduced at the new D&W Market Square here by D&W Food Centers really is the next step in meal formatting, marketing and design.The preliminary answer must be "yes," and visitors to the

HOLLAND, Mich. -- Supermarket executives and consultants are flocking to this small town west of Grand Rapids this summer -- and it's not for the weather.

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