NOB HILL HAS QUICK START IN ROLLOUT OF LOYALTY CLUB

GILROY, Calif. -- Nob Hill Foods here has made a fast start with its customer loyalty club, issuing approximately 250,000 frequent-shopper cards since the program's chainwide launch last month.The new program is already having a positive effect on sales, according to the retailer. "We have already seen significant results within just a month," said Susan Kennedy, director of advertising and public

GILROY, Calif. -- Nob Hill Foods here has made a fast start with its customer loyalty club, issuing approximately 250,000 frequent-shopper cards since the program's chainwide launch last month.

Register to view the full article