PANEL CALLS FOR SIMPLE STORE-LABEL ADS

NEW YORK -- If you want your private-label advertising to work, keep the message simple and direct, said consumers on a focus group panel.The consumers -- 10 women ranging in age from the 30s to the 50s -- were assembled by the Private Label Manufacturers Association for its Consumerama conference.The panelists reviewed actual commercials and then offered their reactions. They also discussed what

NEW YORK -- If you want your private-label advertising to work, keep the message simple and direct, said consumers on a focus group panel.

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