PATHMARK INTRODUCES UPSCALE PRIVATE LABEL

WOODBRIDGE, N.J. -- Pathmark Stores finally has entered the arena of premium private label.The chain is introducing a 15-item, distinctively packaged Pathmark Preferred line throughout its stores in the New York metropolitan area this week in a bid to attract new customers and broaden its marketing appeal."This is an attempt to reach into the upscale market, and become competitive in an area of product

WOODBRIDGE, N.J. -- Pathmark Stores finally has entered the arena of premium private label.

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