P&G ENDS THREE-CITY TEST OF ZERO COUPONING

CINCINNATI -- Procter & Gamble here said it has discontinued its 14-month test of coupon elimination in Buffalo, Rochester and Syracuse, N.Y., and is "returning to our national marketing plan in these markets."Popularly referred to as the "zero coupon test," the P&G study has drawn much industry scrutiny since it began in February 1996. The test's premise was the company's belief that broad-distribution

CINCINNATI -- Procter & Gamble here said it has discontinued its 14-month test of coupon elimination in Buffalo, Rochester and Syracuse, N.Y., and is "returning to our national marketing plan in these markets."

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