P&G PLANS PRICE CUTS ON DIAPERS

CINCINNATI -- Procter & Gamble Co. here will lower the price of its diaper brands.t, P&G's public affairs manager, told SN.Stewart said the reduction in the Luvs price would restore the brand to a midtier price position -- which was the initial reasoning behind the company's last Luvs price reduction, in May 1993. Since then, however, jockeying for market share among competitors in the diaper category

CINCINNATI -- Procter & Gamble Co. here will lower the price of its diaper brands.

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