PIONEER SPIRIT

Someone has to lead the way. On the private-label trail, industry observers said it's Trader Joe's.From products to merchandising, it's a business model that excels in concept and execution by constantly reinforcing its own image as a purveyor of exclusivity, quality and value, sources told SN."They are pioneering an area that other retailers are going into [like] Whole Foods, and there are others

Someone has to lead the way. On the private-label trail, industry observers said it's Trader Joe's.

Register to view the full article