POS DISPLAYS TO FOCUS ON ENQUIRER'S NEW IMAGE

NEW YORK -- With 85% of National Enquirer copies sold in supermarkets, Evercore American Media, the tabloid's new owner, plans to promote the weekly later this year with point-of-sale displays that tout its new editorial focus and advertisers' products, Richard Valvo, president of Public Relations Ltd., told SN. Both companies are based here.Since its re-launch earlier this year, the Enquirer's circulation

NEW YORK -- With 85% of National Enquirer copies sold in supermarkets, Evercore American Media, the tabloid's new owner, plans to promote the weekly later this year with point-of-sale displays that tout its new editorial focus and advertisers' products, Richard Valvo, president of Public Relations Ltd., told SN. Both companies are based here.

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