POSITIVE CHARGES

The main fuel powering battery sales these days is price, say most retailers and wholesalers.Yet the higher-priced, supercharged batteries, marketed with labels like Advanced Formula, Maximum, Plus and Ultra, are driving category dollar volume up.For the 52 weeks ended March 28, 1999, battery dollar volume advanced to $2.3 billion, up 11.2%, as units rose 3.7% to 568 million, according to data from

The main fuel powering battery sales these days is price, say most retailers and wholesalers.

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