PRECUT FRUIT INDUSTRY IS FACING OBSTACLES

CHICAGO -- The initial enthusiasm over precut fruit is withering under the sobering light of poor temperature control and problematic supplies, according to an executive in the fresh-cut industry."Fruit is going to be much more difficult for us to do [than prepackaged salads]," said Mark Drever, president of Fresh Express Farms in Salinas, Calif., speaking at the Food Marketing Institute's annual

CHICAGO -- The initial enthusiasm over precut fruit is withering under the sobering light of poor temperature control and problematic supplies, according to an executive in the fresh-cut industry.

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